Case Study — 01
Disney × The Devil Wears Prada × Lulus
The best licensed collaborations expand a brand's world.
The Opportunity
The Devil Wears Prada remains one of fashion's most iconic cultural touchstones. The opportunity was to honor that legacy while creating a collection that felt unmistakably Lulus — introducing new audiences to the brand while strengthening its authority in occasion dressing.
The Idea
Rather than relying on nostalgia alone, we created an editorial fashion experience inspired by the film's enduring influence. Creative, merchandising, social, influencer, PR, and digital came together around a single vision — modern, elevated, and true to both brands.
My Leadership
Creative Leadership • Licensing Strategy • Brand Storytelling • Integrated Campaign Development
Creative Belief
The most successful licensing partnerships don't rely on borrowed equity. They create something that feels authentic to both worlds while introducing each to new audiences.